Find your voice, shape your message & convert your audience.
What I do
Who I work with
Established brands, ambitious scale-ups and creative agencies
Case Study
Kindred
Private health insurance just got personal.
Recently published
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![Ed Ruscha]()
Artist 101: Ed Ruscha
Ed Ruscha has cast his cool gaze on modern American life since he burst onto the Californian art scene in the early 1960s…
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![Next Gen Collectors copywriting]()
Meet the Next Gen Collectors
The next generation of collectors is here: savvy millennials and Gen Zs who are side-hustling their way onto the scene…
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![Women Writers - Maya Angelou]()
Movers and Shakers: Women Writers Who Changed The Course of History
Throughout history, there have been women who defied convention to articulate their experiences and assert their views…
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![El Anatsui]()
5 Things to Know About El Anatsui
El Anatsui is a multi-disciplinary Ghanaian sculptor who uses everyday materials to create works with profound impact…
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Contemporary Japanese Artists You Need to Know
Japan has produced some of the most intriguing and original artists of our time; creative polymaths who blur the line between fine art and consumerism…
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![Art Vandalism - Rokeby Venus]()
From slashing to soup-slinging: a brief history of art vandalism
Art vandalism has been grabbing headlines, with climate activists targeting iconic works at major institutions…
Hi, I’m Alex.
I used to work in-house at some blue-chip brands, developing and implementing digital marketing strategies.
After about a decade, I made the mother of all pivots and quit my career to study sociolinguistics and get my research published.
These days I’m a seasoned freelancer and contractor, drawing on all my expertise and experience for each new project. I work quickly and collaboratively, helping clients find clarity and articulate their vision.
Want to know more?
“Working with Alex is an absolute pleasure. She consistently delivers work that is on brand and thoroughly researched, and her attention to detail and clear, concise writing style make her articles accessible and engaging. We love working with her!”
Marlene Verde, Bonhams