Square
Square is a global point-of-sale and SaaS business. I’m an author for their UK publication, the Bottom Line, writing and editing digital content tailored to the UK B2B market.
Content Writing
I’ve researched and written educational guides, case studies and lead-magnet guides for The Bottom Line.
A few examples:
The Restauranteur’s Guide to Staffing and Retention
Senza Fondo — The Journey to Becoming a Regular
How To Invoice As a Contractor: A Step-by-Step Guide
Future of Restaurants 2025 - part of the Future of Commerce series of industry reports I localised for publication in the UK.
Editing
I’ve edited a variety of content for Square, from industry reports originally published for the US market to UK articles that are underperforming. This involves:
Localisation
Copyediting the language and tone to resonate with UK readers
Sourcing relevant data, case studies and product links for the UK market
Rewriting analyses based on UK data
Content updates
Reviewing published articles and editing any time-sensitive information to be accurate and up-to-date
Sourcing and citing new research to enhance credibility signals
Optimisation
Improving SEO performance by weaving new keywords into body copy and refining meta content
Optimising for AI citations by adding LLM-friendly elements like summaries and FAQs