Studio ID
Studio ID is a global content agency that develops and runs content programmes for enterprise brands.
Since 2021, I’ve worked as a content strategist, writer and editor on several of the agency’s key accounts:
Global insurance provider
I work on the B2C financial education programme, which includes:
Researching and writing financial education articles.
Editing articles and advising writers on how to achieve the brand Tone of Voice and meet content objectives.
Creating design briefs for infographics and formatting content in the CMS.
Reviewing and editing articles translated into English by AI.
Conducting an audit and ROT analysis of the content marketing programme.
Disability support organisation
I help this UK organisation ensure its content is useful, accessible and inclusive for its target audience. This includes:
Global financial services organisation
I worked on the B2B content marketing programme for this organisation over several years, which included:
Conducting market, audience and competitor research to refine personas.
Article ideation to create middle- and bottom-of-funnel content to attract and nurture prospects.
Liaising with the SEO consultant to create detailed briefs for journalists, targeting specific keyword clusters.
Managing the full production process: editing articles to adhere to strict brand guidelines, selecting supporting assets, writing meta content, and uploading in the CMS.
Optimising the content programme to improve efficiency and maximise ROI.
“I worked with Alex on this challenging content programme, which demanded a strong working understanding of SEO. She was not only a safe pair of hands from a production perspective, but made valuable contributions to the shape of the overall strategy, suggesting refinements to the broad thinking, as well as to production processes. Thanks Alex!”
— Bronwen Morgan, Studio ID